Agroforestry holds immense potential as a nature-based solution for sustainable land management in the Amazon but faces multiple scaling barriers. Drawing on traditional and family farmers’ innovations, this session explores practical pathways for advancing agroforestry in Brazil and Peru. Representatives from cooperatives and NGOs discuss their learnings on how to generate value and improve livelihoods, while also restoring ecosystem functions and enhancing biodiversity on degraded lands. Together, panelists identify practices that reconcile competing social, economic and environmental demands, and map enabling factors for their success.