Jennifer Pryce, the CEO of Calvert Impact Investing, spoke to the plenary audience on the subject of maximising the role that each sector can play in conserving and restoring landscapes and explained how individuals, companies and organisations can “know” and “own” their role in the broader sustainable development ecosystem. She also drew attention to the necessitating of activating as much capital as possible from diverse and usually ignored sources, constructing paths to traditional markets and deploying and accessing capital for the greatest impact.